Embracing Change: Philanthrofi’s Transition to Koru
Dear Valued Shareholders, Stakeholders & General Public,
I hope this letter finds you all in good health and high spirits. As part of our shared journey into an exciting future, I write to you today with important news regarding our company’s direction and identity. We, Philanthrofi, have always prided ourselves on being at the forefront of utilizing technological innovation to create a positive impact, and today, we are set to reinforce this commitment.
We are renaming ourselves Koru, a term that symbolizes growth and progress. By transitioning to Koru, we aim to reaffirm our commitment to these principles and our readiness to drive meaningful change. This rebranding will embody our new, evolved identity as a technology firm focused on helping build sustainable and socially responsible companies. We are poised to embrace the shifting paradigm of technology and social responsibility, using advanced technologies such as AI to create solutions that matter.
Efforts that fall under the banner of sustainability, Environmental, Social, and Corporate Governance (ESG), and Corporate Social Responsibility (CSR) often appear filled with buzzwords. Despite this, the foundation of these concepts is significant and enduring. The drive for sustainable and ethical corporate practices is not a passing trend but an expectation that will only become more prevalent in our society and economies.
As we evolve into a new brand identity, we remain deeply rooted in the same core values and corporate offerings. As Koru, we will continue to deliver the same high-quality products and services you have come to expect from us, albeit with a renewed focus on innovative technologies that align with sustainable and responsible practices.
By aligning our brand with the growing sustainability imperative, we position ourselves to draw upon new markets and customer bases that prioritize ethical and sustainable practices. The name Koru stands for a technology company that offers superior technological solutions as well as positive contributions to our society and environment. We strongly believe this rebrand will amplify the scalability of our business model.
Our goal remains the same: leverage advanced technology for the betterment of our world. We are not attempting to fit into the industry; we endeavor to lead it. This change personifies our aspiration to be at the forefront of redefining the new age of sustainable companies and further embrace the transition from corporate actions that benefit shareholders to actions that benefit their stakeholders.
We understand that change, especially one as exciting as a rebranding, can raise questions. We welcome your thoughts and concerns while ensuring transparency throughout this transition. Our dedication to our shareholders remains steadfast, as does our commitment to shaping a sustainable future.
Thank you for your ongoing support and belief in our mission. We are excited to embark on this journey as Koru, carrying forward our dedication to innovation, sustainability, and responsible corporate practices.
Sincerely,
Ricky Marton; Co-Founder & CEO
